COLLABORATION WITH ITALIAN INSTITUTES

Egeria collaborates with quantitative research institutes, either nominated by the Client or recommended by Egeria, on the conduct of quali/quanti research projects. Egeria’s involvement in these projects comprises:

• conduct of the qualitative stage of the research (usually designed to optimise the concepts or the marketing mix, the potential of which will be examined subsequently by quantitative techniques)
• assistance with drafting the questionnaire, especially the parts relating to the attitude scales
• assistance with interpretation of quantitative data, especially as regards the results of multivariate analyses.